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VISION & MANAGEMENT OBJECTIVES

VISION STATEMENT

Services

As the culture brand manager, we make abundant "Yong In of the people" with cultural art.


CULTURAL BRAND MANAGER
  • The members of the Yongin Cultural Foundation work as the culture and arts experts who take full responsibility for culture and arts-related software and hardware of Yongin city from planning to operation of them.
  • By constructing coexistence relationship, guide the city to develop the unique cultural contents of citizens of Yong In, form unique cultural brand of Yong In and expand its range.
MAKE ABUNDANT "YONG IN OF THE PEOPLE" WITH CULTURAL ART
  • By acting as a coordinator providing diverse cultural platform to spread culture into daily lives, citizens of Yong In can actively enjoy the cultural art. ->As the culture brand manager, we make abundant "Yong In of the people" with cultural art.

Expansion of cultural region and reinforcement of cultural space infra

Enhancing cultural accessibility by utilizing space / Maintaining the optimal infra for cultural space

Enhancement of performance/exhibition brand status and reinforcement of contents

Branding and vitalization of performance/exhibition from various genres / Reinforcement of performance/exhibition contents regarding the social genres

Expansion of education and experience of cultural art in daily life

Balanced local development and expansion of culture sharing / Promoting and hunting for talented local art personnel (local art personnel) / Branding of street festival

Reinforcement of creative support for professional and living artists

Enforcement of collaboration and support for professional and living artists / Vitalization of cultural art exchange and providing chance for exhibition

Improvement of organizational professionalism by acceleration of management system

Expansion of management efficiency / Acceleration of ethical management and reinforcement of social responsibility / Reinforcement of social professionalism / Expansion of foundation image and constructing system for coexistence cultural governance

MISSION STATEMENT

REALIZATION OF CULTURAL WELFARE

Make all citizens enjoy and participate in artistic activities with equal opportunities without being excluded.

EXPANSION OF OPPORTUNITIES FOR YONGIN RESIDENTS TO ENJOY CULTURE

Through various and characteristic activities related with culture and art, provide Yongin residents with opportunities to enjoy and participate in culture in their daily lives.

SECURING THE REGIONAL IDENTITY

By searching for, develop, and distribute Yongin-specific culture contents, secure an integrative regional identity.

'Realization of cultural welfare and securement of regional identity through the expansion of opportunities for Yongin citizens to enjoy culture.'


CORE VALUES

Creative

CREATIVITY

They have the attitude of continuous creation such as suggesting new ideas every year with open thinking and solving problems by analyzing and reconstituting the resources.

Service Mind

SERVICE MIND

Recognizing their mission as service providers on culture and art, they respect their clients, residents and local artists and serve them.

Specialty

SPECIALTY

As cultural brand managers who create new cultural values by connecting cultural producers and consumers, they accumulate deep knowledge on the region, and secure specialties on their works, and continue to make efforts to enhance themselves.

Autonomy

AUTONOMY

Within the limit of not violating the principle and mission of the institution, they follow the principles of their own, and are ready to take responsibility for the results of their actions.

Communication

COMMUNICATION

They are ready to listen to colleagues' opinions with the mindset to respect all the members.